A high quality, polished Podcast is a great way to share your knowledge and expertise with your potential patients while building your brand.
Podcast Production with SalesMD
Podcasting has risen as a popular form of content creation for thought leaders and entertainers alike, with interesting and original content engaging over 116 million American podcast listeners monthly. This immense figure hasn’t gone unnoticed, with businesses seeing the unique advantage this form of media offers – compelling content that sells.
Podcasting is now one of the most popular forms of content with high levels of engagement, loyal audiences, and easy integration with other forms of media such as video and written content.
With the wide range of benefits and strong grasp on audiences, including podcast content in your practice’s marketing strategies can strengthen the reach of your target audience and establish you as a leader in industry when you offer valuable insight.
At SalesMD, we offer podcast production as an element in your content marketing strategy to grow your business and engage your audience. With experience producing podcasts from conception to completion, we understand how to create and produce quality content that will resonate with your audience.
We are passionate about helping our clients succeed through their content marketing efforts and want to help you build a successful podcast presence.
Produce a successful Podcast
At SalesMD, we produce high-quality Podcasts while integrating digital marketing strategy to reach your desired audience and shine light onto your practice. We take pride in creating engaging content that resonates strongly and provides valuable insight. Our goal is to provide you with a long-term solution for your business needs by providing a robust platform for your podcast.
Our team consists of experienced professionals who have worked together for years, ensuring that each project is delivered on time and within budget. Our services include:
Design & branding
Build a strong foundation
Attracting weekly podcast listeners requires a solid foundation. At SalesMD, we work closely with our clients to find the best fit for their brand and voice.
Define Your Audience
Who do you want to listen to your podcast? What are they looking for?
Create Unique Value
How does your product or service add value to your audience? Are there any features or benefits that make it stand out?
Build Trust & Authority
Do you have credibility as an expert in your field? If not, what steps can you take to gain trust and authority?
Craft Content That Resonates
Is your content clear, concise, and relevant? Does it provide value to your audience?
Engage Your Audience
How can you connect with your audience? Which social media platforms will your practice use for interaction?
Meet your audience where they are
Blog posts and video, like most types of content require undivided attention and increased amounts of effort to be consumed by an audience. Podcasts offer a unique benefit– one can listen anytime and anywhere without any interruption to their day.
With the majority of media consumed on smartphones, tailoring to mobile consumption is essential to capturing the attention of your target audience. Podcasts are the respective leaders of providing a mobile-friendly experience.
The number of podcasts being produced is also increasing at a rapid rate. In fact, there are now more podcasts than radio shows in the United States. With the immense audience available, content marketing through podcast episodes is becoming increasingly popular among businesses.
Drive engagement with Podcasts
When it comes to content marketing, blog posts or videos are the most common forms media. However, podcasts are quickly gaining traction as a powerful way to drive engagement with your target audience.
Podcasts provide a great opportunity to share information that would otherwise take hours to write. The ability to record audio allows for a much shorter amount of time to deliver value to your audience.
In addition to shortening the amount of time required to produce content, podcasts allow for greater flexibility in delivery. Episodes can be published throughout the week or released at a single time. This gives your practice the option to increase the frequency of your content delivery and reach a wider audience.
The amount engagement can be credited to the nature of podcasts. They are simply conversations– something we take part of everyday. This creates a personal connection between the listener and the speaker.
Listeners feel as if they know the person speaking and therefore feel more connected to the message. This is why podcasts are so effective when used in marketing campaigns. By adding a voiceover, you can add another layer of authenticity to your campaign.
Increase brand awareness
Podcasts are a great way to expand your reach beyond what traditional online channels can offer. They have been proven to increase brand awareness and generate leads.
41% of Americans listen to podcasts monthly. While many people may not consider themselves avid fans of podcasts, this number is growing every year. As more consumers become familiar with the medium, the potential for growth increases.
If you’re looking to boost your brand awareness and attract new customers, podcasts could be just the thing your practice needs.