Apple’s new release of Apple Business Connect is exciting for business owners and customers alike! The new addition is similar to Google Business but brings rivalry with their deep integration with their Apple ecosystem. While Apple Maps Connect has been around for some time, this new release actives with more robust features that had been lacking compared to Google’s counterpart.
What is Apple Business Connect?
Apple Business Connect is a tool that allows business owners to manage their information across Apple Maps, one of the most widely used mapping services. By claiming and verifying your business listing on Apple Business Connect, you can improve your visibility and local SEO (search engine optimization), similarly to Google Maps’ integration of Google Business profiles. With Apple owning the overwhelming market share of smartphones, it’s important to take advantage of the useful features Apple has released, for business owners and customers alike.
In this article, we’ll explore how Apple Business Connect can help your business rank higher in local search results, improve the experience for consumers, attract more customers, and ultimately grow your business.
Improve Online Visibility
A key benefit of Apple Business Connect is allowing businesses to manage their information such as business location, business hours, contact information, photos, and reviews on Apple Maps, which is used by millions of people for navigation and local search.
By claiming and verifying your business listing, you can ensure that your business information is correct and consistent across all platforms. This helps improve your online visibility and increase the chances of appearing in local search results, making this a powerful listings management platform.
Enhance Customer Experience
Businesses can take advantage of this new platform by serving relevant information about their products or services to potential customers. This interactive experience allows you to display promotions, seasonal items, limited time offers, and more to further entice customers, while nestled in an attractive interface. Direct actions such as booking, visiting your website, and more are available on a platform users are familiar with, creating a seamless customer experience. Remember, convenience is a huge selling point.
This information is shown on a “place card,” like a Google business profile. By providing customers with information where it’s most convenient, connecting with your business is easier than ever. Additionally, customers can leave reviews about your business, which impacts your local SEO and helps improve your online reputation.
Drive Traffic to Your Website
Having a complete and optimized listing on Apple Maps drives organic traffic to your website. When users search for businesses or services near their location, they can easily access your website directly from Apple Maps. With the ability to choose relevant information and photos, you can highlight your products or services as you wish and encourage users to visit your website. This helps to increase your website traffic and online presence, ultimately growing your business.
Apple’s robust features allow businesses to monitor their performance on Apple Maps and track the number of views and taps their listing receives. This data provides valuable insight, helping businesses understand the impact of their local SEO efforts and make informed decisions to improve their online visibility.
By tracking your performance, you can see which areas of your listing are working well and which areas need improvement, allowing you to make data-driven decisions that can help drive more traffic to your business. In digital marketing, data is your best friend!
Boost Local SEO
Finally, Apple Business Connect can help boost your local SEO and improve your ranking in local search results. When users search for businesses or services near their location, search engines like Google will consider the increased traffic flow and activity from Apple Maps to help rank businesses in local search results. By having a complete and up-to-date listing on Apple Maps, you can improve your chances of appearing in search results and raise visibility across search engines to attract more customers to your business.
Do I Need Apple Business Connect?
Apple Business Connect is a valuable tool for businesses looking to improve not only their online visibility and local SEO, but the entire customer journey. By managing your information, you provide easy access to all the information they’re looking for, beyond just a business address.
Business owners will enjoy the benefits of driving traffic to websites, tracking performance, and boosting local SEO. From enticing customers with offers to simplifying contact, Apple has given us a great marketing solution, and a convenient home for businesses right in the palm of their hand.
With a rumored Apple search engine in development, along with their power, and influence, and ecosystem, we expect this new integration to quickly become a critical business move. If you haven’t already, now is the time to claim and verify your business listing and start taking advantage of Apple Business Connects many benefits!
Here’s How You Can Join
It’s easy to get started by following these simple instructions.
- If you already have an Apple ID, log into your Business Connect account, and check your Place Card to ensure everything is correct.
- Make the most of this time to familiarize yourself and seek out any untapped areas that can bring benefits to your business.
- If you don’t have an Apple ID, you can create one in just a few minutes, and then go through the simple process of claiming your business online through Business Connect.