Strengthening your local SEO is an essential step in boosting your visibility online. With the saturated number of practices in the medical spa industry, it’s more important than ever to leverage the tools available online to gain more leads, boost conversion rates, and ultimately drive revenue.
Local SEO should be at the top of your digital marketing strategy and lead your SEO campaign, as Med Spas rely on local business and operate on in-person services. With the vast number of tools and tactics out there, it can be quite confusing where to start– but we’ve made this easy guide to get you started on improving your local medical spa SEO!
In this article, we will explore some tips and best practices to improve your local SEO, including using Yelp, Google My Business, and Apple Business Connect.
What is Local SEO?
Local SEO (search engine optimization) is the practice of optimizing your business’s online presence to attract more local customers. With the increasing popularity of mobile devices and location-based services, it’s more important than ever to have a strong local SEO strategy. Strengthening your SEO improves the chances your website will appear on the first page of search results.
It’s estimated that up to 92% of website traffic goes to the first page of search results!
1. Claim and Verify Your Listings
The first step in improving your local SEO is to claim and verify your business listings on popular platforms like Yelp, Google Business, and Apple Business Connect. These are essential tools because they’re trusted sources of information for customers. Having accurate information about your business will make it easy to visit your website and contact your practice about services.
These listing directories will allow you to track views on your business, manage reviews, photos, and more. Additionally, information on your Google Business profile and Apple Business Connect will integrate with iOS and Android apps such as Google Maps and Apple Maps. By putting your business in a convenient location where people are already spending time on, you can organic traffic!
2. Complete Your Business Information
Once you have claimed and verified your listings, make sure to complete your business information. This includes your business name, address, phone number, website, and hours of operation. Ensure that your information is consistent across all platforms to avoid confusion for customers and search engines. Potential customers will be able to quickly find all the information they need to visit, contact, and research your products and services!
3. Add High-Quality Photos
It’s no secret that people prefer visuals. High-quality photos can significantly improve the visibility of your business listings and give a sneak peek into what your space looks like, and the services you offer, allowing them to envision the experience. Be meticulous in adding flattering photos of your business interior and exterior, products, and services. Also, make sure to add captions to your photos to give customers a better idea of what they are looking at!
4. Encourage Customer Reviews
Positive reviews can greatly improve your local SEO. Encourage your customers to leave reviews both in-person on your listings on Yelp, Google My Business, and Apple Connect. You can do this by simply asking for a review if they have had a positive experience at your clinic.
Responding to all online reviews, both positive and negative, in a professional and respectful manner will also help you in reputation management. This shows that you value your customers’ opinions and are dedicated to providing excellent service. Active engagement online will also encourage prospective customers to reach out, knowing they will get a quick response.
5. Use Keywords
Keywords are an essential part of local SEO. Research keywords that are relevant to your business and include them in your business descriptions, titles, and header tags, when doing your on-page SEO. Make sure to use keywords naturally and avoid keyword stuffing, which can hurt your SEO. This will help your practice be found when potential patients are looking for nearby services, such as “laser hair removal in San Diego.”
By using relevant keywords, searchers will be able to quickly find that your website is offering what they’re interested in.
6. Optimize Your Website
Your website is another crucial part of not just your local, but overall, SEO strategy. Make sure your website is optimized for local search by including your business name, address, and phone number in the header and footer of your website. Adding a Google Map with your business location to make it easier for customers to find you as well!
Remember, a high-quality website is elegant and simple enough to navigate to all the essential information potential customers are looking for. And don’t forget– make sure it uses responsive design and a mobile-friendly website!
About 50% of website visits come from mobile search, don’t neglect them.
7. Create Local Content
Creating content that is relevant to your local area, such as blog posts about local events, news, and attractions will give your business leverage and can help put you in the spotlight. If there are known local figures or influencers nearby, try inviting them to try a few of your medical spa services, such as laser treatments, in exchange for some high-quality content marketing! Search engines will be able to understand that your business is relevant to local searches and increase your visibility in organic search results.
8. Use Google Posts and Other Similar Features
Google Posts is a feature on Google My Business that allows you to share updates, events, and promotions directly with customers. Use Google Posts to keep customers informed and engaged with your business by highlighting promotions, limited time offers, special events, and more.
Similar features on Yelp and Apple Business Connect are available and should be updated accordingly. Doing so engages your target audience and entices them with current specials, deals, and new services.
9. Engage with Your Community
Engaging with your local community is an important part of local SEO! With marketing becoming progressively more digital, the value of in-person interaction is often forgotten. Attend or host local events, sponsor local organizations, and participate in community activities to generate more content you can display online. This will help establish your business as a trusted and active member of the community and improve your foot traffic as you become acquainted with the locals.
10. Monitor Your Progress
Finally, track your local SEO progress to see what is working and what needs improvement. Define your marketing goals and use tools like Google Analytics and Google Search Console, and Apple Business Connect to track your traffic and search rankings.
This data will help you understand the impact of your local SEO efforts and allow you to make guided decisions to improve your digital presence. This way, you can pinpoint which marketing efforts are working well and which need improvement. As you continuously improve your SEO, you’ll build a larger customer base and grow your business!
Still not sure where to start? Contact SalesMD and let our med spa sales and marketing services do all the heavy lifting!