Most consumers do in-depth online research before making any sort of purchase or decision. With the overwhelming majority of users searching on Google, it’s important to maximize your visibility to avoid missing out on this big segment! Being on the top of that list means optimizing your website to align with search engine algorithms to boost your discoverability among potential clients.
During this height and frenzy surrounding social media, paid advertising, and other marketing channels, SEO is often overlooked. This is costing businesses countless prospective patients and leads. Search engine optimization is crucial for building your online presence, as your website acts as your virtual business front.
Let’s explore why great SEO is a non-negotiable when it comes to marketing your plastic surgery or medical spa.
What is SEO?
Search engine optimization, more commonly referred to as “SEO,” drives discoverability to target audiences through organic searches. This means practices don’t pay for ads or pay for links from websites. Instead, they rank higher in Google and other search engines because they meet certain criteria.
SEO benefits businesses in a wide range of ways and is crucial to maintaining your online presence and reputation. Strong SEO provides your business with organic visibility, increased leads, revenue, reputation, and authority, among other benefits.
With the overwhelming amount of positive return and unlocked potential it can bring, SEO is a valuable digital marketing tool that shouldn’t be underestimated.
Here are 5 ways strengthening your SEO will win over med spa patients.
1: Organic website traffic is boosted with SEO
The statistics have spoken: if you’re not on that first page, you’re not winning clicks. It’s estimated that up to 92% of all search traffic goes to page one.
Organic traffic increases your reach of potential customers, leads, and revenue, without having to spend on paid advertising. It also gives you the opportunity to connect with new prospects who might not have heard about your services otherwise, as they stumble upon your website when searching for relevant content.
By implementing the essential on-page and off-page SEO practices, patients will have an easier time discovering your plastic surgery clinic or medical spa for two main reasons: your website will move up in search rankings, and your content becomes more appealing and click-worthy.
Remember, organic search is the primary source of all web traffic.
2: You build authority and trust among patients
Any organic visibility becomes a pathway to increased patients, revenue, and overall reputation. Additionally, organic traffic and visibility puts your practice in a more trustworthy light among your target audience. Consumers are smart, and they are unlikely to respond well to businesses that seem overly motivated by money– a downside of paid advertising.
Great SEO will have search engines prioritizing your website above other businesses. As you steadily optimize your website and online marketing channels, such as your social media platforms, you essentially build a relationship that strengthens overtime with search engines.
From using targeted keywords, streamlining your website, and creating engaging content worthy of shares, your practice becomes a trustworthy hub for all things related to your industry. As you begin to climb the search engine rankings, recognition follows as you’ve increased your online exposure compared to the competition.
SEO is a waiting game, and we’re here to play it.
3: SEO enforces a better user experience
Following SEO guidelines results in an overall better user experience. A well-optimized website means a clean layout, with relevant links, language, and content. Because this serves as your digital business front, this is where most of your prospective clients will be introduced to your business– and first impressions mean everything.
Current patients will also often refer to your website when in need of additional information. A beautiful website (and don’t forget mobile-friendly!) will continuously set the tone for how your audience sees your business and what impressions they have of you.
SEO and user experience largely influence the buying cycle. With easy access to online information, patients cross-shopping for aesthetic practices will constantly put you in a place of competition. Whether you agree with it or not, practices are not only competing in the quality of services and products, but with their branding and online reputation.
Upholding your online presence and staying in the eyes of your current patients ensures your current clients aren’t poached by another practice outdoing you in their digital marketing strategy.
4: You understand your audience and produce relevant content
Content is king– but that statement only remains true when what you create is unique and interesting. Every piece you put out is an opportunity to build trust and connect with your audience. Content should be precisely aimed at the questions your potential patients are asking.
SEO encourages businesses to truly understand their ideal clients by discovering their behaviors, values, and thoughts. Using different tools and measurements of data, we quantify and connect the dots as to what exactly interests and drives patients.
Producing data-driven content guarantees you’re writing and producing to the interests of your targeted audience and keeping up with the competition. Practicing effective SEO requires deliberate analysis of user data as well as ongoing trends– and data does not lie.
As complex as SEO is, when implemented in content creation, you will never be taking a stab in the dark as to what you think your potential customers are interested in, and instead will create around what you know they want.
Writing SEO-guided content with valuable information lends your business the power of becoming the source and expert of the wellness and medical spa industry.
5: Steady visibility brings big pay overtime
Patience is a virtue. Seeing the positive effects of SEO can take some time, but the benefits eventually snowball. A solid, well-received piece of content can steadily drive large amounts of traffic to your site without any additional efforts needed. When compared to paid advertising that needs consistent funding to provide returns, SEO presents an unbeatable ROI.
The best way to get noticed is to provide value to your audience. If you offer valuable information, then you’ll gain credibility. People trust what they read, see, and hear. They also trust recommendations from friends and family– and an article providing this value in question increases the likelihood of shares.
As proper SEO practices are continually implemented, the quality of your content will increase. This means more people will share your articles and pages, steadily increasing your visibility. The more visible you become, the more opportunities you there are to attract new patients.
Your website’s ranking on search engines like Google, Bing, and Yahoo! will determine how many people will find you. You need to make sure your website is optimized so that it ranks high enough to appear on the first page of results. Using these strategies, you’ll attract more patients, increase conversions, and ultimately boost your business. The key is to implement each strategy consistently over time.
When done correctly, SEO becomes an unbeatable weapon in your marketing initiatives.
How can my SEO be improved?
Many different factors of a website such as content, keyword, layout, and link profile affect this score used by search engines such as Google. Beyond your website, profiles on platforms such as Google My Business also play an important role in strengthening your online visibility.
This is how medical practice websites are given a quality ranking, determining their position on the first page of results when people do an internet search. The goal of SEO is to improve your site’s visibility so that it ranks high in search engine results pages (SERPs).
To sum it up, SEO is a complex blend of link building, content marketing, guest blogging, targeting mobile devices, personalization, and social media marketing.
Don’t get left behind
This year, the importance of SEO has skyrocketed to an all-time high, with more and more practices frantically shifting their focus to online marketing efforts. As society becomes increasingly reliant on digital technology, we inevitably face the fact that traditional marketing is slowly becoming obsolete. With that being said, it’s important to understand that you must meet your patient base where they’re spending most of their time at.
This acceleration of digital technology has led the majority of consumers to reside online, with your practice just a finger tap away.
Ready to rise above the competition?
The hardest part of marketing is starting that first engagement with customers: being seen.
SEO can be tricky, confusing, and downright frustrating– but not with us by your side. Our expert SEO team decodes the mysterious online ranking system and gets your business rolling beyond the saturated market of competitors.
We’ve helped countless practices across the globe reach their full potential with our sales and digital marketing services so our clients can focus on what they do best: providing world-class care and high-quality treatments.
If you’d like to see how your business can improve your SEO, contact us today!