When it comes to marketing your medical spa business or aesthetic practice, building a strong online presence, and paving the way for organic traffic through search engine optimization (SEO) may be among the most important digital marketing strategies you put in place. Reaching your target audience and potential patients through SEO can be a confusing, yet crucial part of any med spa’s business strategy. Unfortunately, it is often sorely missed by many practices in the height and frenzy of social media marketing and other marketing channels.
The good news is that there are many ways to optimize your website so that it ranks high on Google and other major search engines. In this article, we will discuss five essential medical spa SEO strategies that every med spa should implement in their marketing efforts.
Why is SEO important?
SEO stands for Search Engine Optimization. It’s the process of optimizing your website to rank higher in search engines like Google, Bing or Yahoo! and a way to get more traffic to your site by increasing its visibility on search engine results pages (SERPs).
Search engines use complex algorithms to decide which websites are relevant to what users are searching for. They do this by looking at how well written content is and if it matches user queries. Additionally, they are looking to see how well-built a website is. The better written your content is, the more likely it is to appear on SERPs.
There are several strategies that can be used to reach the top of those search rankings and boost your visibility. Here are some of the most important practices you can put into play.
Conduct keyword research
Keywords are what people type in when they’re looking for something on Google, Bing, or other search engines. The more relevant keywords you have, the better chance you have at being found by someone who is searching for exactly what you offer. You need to make sure that these keywords are related to your business and that they will help you rank higher than your competitors. By using keyword research tools, you will be able to accurately shape your content around the buzz and interest of your potential clients, and never have to take a stab in the dark about what you think they’re interested in.
You will need a blend of concise short-tail keywords, such as “skin rejuvenation,” and long-tail keywords, for example, “are dermal fillers right for me?” Hitting these keywords will help search engines identify your content when patients are searching for relevant content.
Use high-quality content marketing
Content marketing is estimated to generate 3x more leads than paid advertising. This strategy is one of the best ways to get traffic from organic searches and boost your conversion rates. Content marketing entails creating content that provides value to readers while also helping them solve problems and answering their questions. If you want to improve your SEO, start producing high-quality articles that attract links and drive traffic.
Creating high-quality content is an opportunity to display your expertise and engage with your target audience. By providing valuable and free resources for consumers in exchange for their attention, you then attract potential patients as you spark interest, rather than trying to hard sell products and services directly to them.
This digital marketing strategy is effective at building trust and establishes you as an industry expert, instilling confidence in potential patients before they book. A well-constructed content strategy is necessary for creating sustainable growth in the digital space.
Optimizing your website for mobile devices
Mobile searches outnumber desktop users by 2 to 1. Making sure your website looks good on smartphones and tablets is among the most important practices in SEO. This is done by incorporating responsive web design, one that automatically adjusts itself based on the screen size of the device being used to view it.
More and more consumers are turning to mobile devices to access the Internet. It’s crucial that your website looks good on all types of screens. Make sure that your mobile-friendly website has a short load time and that it displays properly on different devices. Failing to do so will cost you countless patients. Remember, if they can’t view your website correctly, they have several other options in the saturated medical spa industry.
Keep your page title and descriptions relevant
When someone types a query into a search engine, they’re looking for something specific. Headlines in your blog posts and webpages offer you a split-second chance to grab potential customers’ attention– so make them good.
Including relevant keywords in an interesting title increases the likelihood of your website being clicked on, and the chances that someone will convert into a patient. You’ll want to remember that when users are making a search, they’re looking for an answer. The same principle also goes for your meta description tag– the snippet you see on Google search that allows for a preview of a page’s content. This is an essential part of on-page SEO.
Write a compelling headline that describes your post and include keywords that match those searched by potential patients. Then, finish off with a concise page description that accurately reflects your main ideas.
Prioritize link building
The practice of link building is acquiring links from other prominent websites, passing off rankings and authority to yours. As you continue to build this link profile, search engines such as Google recognize your content as high-quality and useful.
Links are an essential part of SEO because they can send lots of free targeted traffic your way. But building backlinks takes time and effort, so it’s not going to happen overnight. That said, there are three basic types of link building: outreach, guest posting and paid linking. Outreach involves contacting websites with which you already have relationships as well as blogs and forums that might be interested in featuring you.
An easy example of this is claiming your practice in online business listings or review sites, and verifying your correct information such as business details, online booking, and business hours. This helps to boost your local SEO, important as a brick and mortar business. Additionally, becoming a source of information on a prominent website through your content can also earn you a link. Internal linking across your own content will also keep your audience engaged and gives them more opportunities to spend time on your website– great for SEO.
SEO is a waiting game, but if you follow these five strategies, you’ll get your results moving! With each of these methods, the important thing to remember is the quality of your content and site will always be the most important factor. Without any useful content or if your pages aren’t optimized correctly, then your marketing efforts may be fruitless. SEO is a complex blend of algorithms, data, and creative efforts, and can be frustrating to get right– but you’re not alone.
If you’re still unsure of how to improve your SEO efforts, contact SalesMD today and take your practice to new heights with the skilled experts at our digital marketing agency.