PPC Ad Management

PPC Ad Management with SalesMD

PPC (pay per click) advertising is a form of online marketing in which advertisers pay for each time someone clicks on their ad. This means that the more people who see your ads, the more you’ll be charged.

It’s not just about getting visitors to your site – it’s about converting them into customers. By using strategic keyword selection and using segmentation to reach your target audience, we drive leads and conversion rates with Google Ads.

How Google Ads can benefit your practice

While search engine optimization (SEO) and other channels of organic marketing often take quite a bit of time before delivering results, paid advertising with platforms such as Google Ads allow you to skip the line in search queries, and directly target your audience segment through various PPC strategies.

Because of the immense reach the search engine has, this is a highly effective way of capturing leads that offers many unique advantages. Advantages of PPC:

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No need to have an existing audience

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Target audience based on location, age, etc.

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Target specific groups within those audiences

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Track how many times your ad was clicked

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Set budgets: only spend when it makes sense

PPC campaigns play a vital role in medical spa marketing. 41% of search clicks are directed to the first three ad results. Placing in the top search ads substantially increases traffic directed to your site, resulting in more leads. Because of the ability to tailor and customize who these ads are targeted towards, users clicking an ad from your search campaign are 50% more likely to convert.

A successful search campaign requires an experienced management agency to take consideration of your target audience, services, local market, and competing businesses in PPC marketing. Because of the saturated and competitive market, powerful tools are used in PPC management to monitor advertising campaigns, ensuring sustainable growth in leads and conversions.

We build effective Google Ads strategies

Search engine marketing with Google Ads requires spend on every click an ad gets, making it crucial to maximize quality leads and conversions for a favorable ROI. By tailoring keyword lists and taking a strategic approach on search ads, at SalesMD, we solely target potential customers who are interested and looking for your service, driving the likelihood of them converting into real patients.

This is done by creating custom PPC advertising campaigns that include keywords, targeting options, budgeting, and even creative design elements. We create these campaigns based off our client’s goals and objectives, which will then lead to increased sales and revenue.

Our team of experts includes medical marketers, SEO specialists, content strategists, social media managers, and copywriters. Together, we work closely with clients to develop comprehensive digital marketing plans that help businesses grow.